AI4Media is a 4-year-long project funded under the European Union’s Horizon 2020 research and innovation programme, the project aspires to become a Centre of Excellence engaging a wide network of researchers across Europe and beyond, focusing on delivering the next generation of core AI advances and training to serve the Media sector, while ensuring that the European values of ethical and trustworthy AI are embedded in future AI deployments. The ICT-48 project is composed by 30 leading partners in the areas of AI and media (9 Universities, 9 Research Centres, 12 industrial organisations) and a large pool of associate members, that will establish the networking infrastructure to bring together the currently fragmented European AI landscape in the field of media, and foster deeper and long-running interactions between academia and industry.